What tequila producers choose to do now, in other words, will determine the spirit’s future. And we, the tequila-purchasing public, have to take our role more seriously to ensure its survival.
Tequila distillers are increasingly using the historic tahona wheel to crush agave and influence the flavor of their spirits.
Forget slammers and partying, the trends in tequila are all heading resolutely upmarket nowadays. Laura Foster heads to Jalisco, Mexico, to discover a region where producers are moving from fast fashion to haute couture.
Patrón, and Lunazul join Siembra Valles with earthen pit-cooked tequilas.
Bacardi CEO: "We do not want to change the process, the way Patrón is made, and that’s the reason we have kept it completely separate from our existing structure.”
In Jalisco, you’re never far from an agave field or the delicious, distilled fruits of the harvest.?
Master distiller Francisco Alcaraz crafted the agave spirit that changed tequila forever. A global expansion could undo his legacy.
For years we’ve been saying “process matters”, and that each choice made during the production process will find its way into the finished product. Now we have proof.
Bacardi-owned Tequila brand Patrón has expanded its Citrónge range of liqueurs with the launch of a pineapple-flavoured expression.