Why it exists, how it works, and what you should expect.
David Rodriguez has been promoted to Patrón Master Distiller. He has been with the brand for nearly 18 years, working side by side with original Master Distiller, Francisco Alcaraz.
The team behind the Tequila Matchmaker have launched a “Verified Additive Free” program for tequila brands and distilleries. This is the first known independent, additive-free verification in the spirits world.
Largely dependent on U.S. bars and restaurants, Mexico’s craft distilleries are in trouble, and trying to find new ways to connect with consumers.
Last year was a busy time in the tequila world. Here's what we expect to see in 2020, and beyond.
We predict the brands that will shine in the next 12 months.
Some tequila producers are laying the groundwork for sustainability, but bartenders and conscientious consumers can fight the good fight, too.
Patrón is unveiling the result of its own patience: a limited-edition, 10-year-old extra añejo tequila called Patrón Extra Añejo 10 Años.
What tequila producers choose to do now, in other words, will determine the spirit’s future. And we, the tequila-purchasing public, have to take our role more seriously to ensure its survival.