Tequila is at a crossroads with one axis consisting of powerful commercial or celebrity forces and smaller-scale producers on the other.
Patrón Tequila has announced the launch of its latest ultra-premium range with the limited release of Patrón Ahumado Silver and Reposado.
Stars are following in the footsteps of George Clooney's hit with Casamigos, and the spirit may not be better for it.
Here's the reason for the añejo and extra añejo shortage that you probably didn't know was coming.
Tequila's success has created an enormous strain, imperiling the health and viability of the blue Weber agave on which tequila depends, as well as the farmers who grow it.
Despite the obstacles 2020 brought, sales of tequila have soared. To look at exactly how the industry changed in 2020, I asked a panel of tequila experts to weigh in.
One hundred percent. The term seems straight forward enough. You see it listed on labels constantly. But in the case of 100 percent blue agave tequila, you shouldn’t be so sure.
Why it exists, how it works, and what you should expect.
David Rodriguez has been promoted to Patrón Master Distiller. He has been with the brand for nearly 18 years, working side by side with original Master Distiller, Francisco Alcaraz.