Some tequila producers are laying the groundwork for sustainability, but bartenders and conscientious consumers can fight the good fight, too.
Patrón is unveiling the result of its own patience: a limited-edition, 10-year-old extra añejo tequila called Patrón Extra Añejo 10 Años.
What tequila producers choose to do now, in other words, will determine the spirit’s future. And we, the tequila-purchasing public, have to take our role more seriously to ensure its survival.
Tequila distillers are increasingly using the historic tahona wheel to crush agave and influence the flavor of their spirits.
Forget slammers and partying, the trends in tequila are all heading resolutely upmarket nowadays. Laura Foster heads to Jalisco, Mexico, to discover a region where producers are moving from fast fashion to haute couture.
Patrón, and Lunazul join Siembra Valles with earthen pit-cooked tequilas.
Bacardi CEO: "We do not want to change the process, the way Patrón is made, and that’s the reason we have kept it completely separate from our existing structure.”
In Jalisco, you’re never far from an agave field or the delicious, distilled fruits of the harvest.?
Master distiller Francisco Alcaraz crafted the agave spirit that changed tequila forever. A global expansion could undo his legacy.