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Here's what's happening in the tequila world.

The Spirits Business
Apr 15, 2021

Will celebrity-backed Tequila brands succeed?

Celebrities such as The Rock and George Clooney have helped the stratospheric rise in popularity of Tequila and other agave spirits. But canny consumers will discern whether the stars have a real passion for the spirit.

Robb Report
Apr 13, 2021

The Problem With Celebrity-Backed Tequilas

Stars are following in the footsteps of George Clooney's hit with Casamigos, and the spirit may not be better for it.

TasteTequila.com
Mar 24, 2021

Añejo Alarm: Why Aged Tequilas Are Disappearing

Here's the reason for the añejo and extra añejo shortage that you probably didn't know was coming.

Barrons
Mar 23, 2021

Sustainable Sipping With Top-Shelf Tequila

Tequila's success has created an enormous strain, imperiling the health and viability of the blue Weber agave on which tequila depends, as well as the farmers who grow it.

Drinks International
Mar 22, 2021

Becky Davies: “Tequila is the real deal and that’s why it’s so exciting"

Drinks International caught up with Becky Davies, head of commercial at Ten Locks, to learn more about the firm's plans to kickstart a defining era for tequila in the UK.

UPROXX
Mar 22, 2021

CEO Of Lobos 1707, On ‘Building A Bigger Table’ In The Spirits Industry

“If there isn’t enough room, we build a bigger table. There’s always room. The world’s abundant. We’ll just make more room.” - Dia Simms

Forbes
Mar 22, 2021

Meet The Celebrity Spirits Whisperer

You know most of the names, yet you probably haven't heard of Ken Austin. Think of him as sort of a celebrity spirits whisperer.

BevNET
Mar 09, 2021

Four World Champion Boxers Partner on Tequila Brand

Teofimo Lopez, Larry Holmes, Ray “Boom Boom” Mancini and Maureen Shea Carranza join One With Life Organic Tequila.

The Spirits Business
Mar 02, 2021

A drink with… Ana Maria Romero, Mijenta

The maestra tequilera of Mijenta Tequila tells us about changing the category’s image and the importance of sustainability.