For the 2015 edition, 1800 Tequila looked selected the art of Keith Haring to decorate six of its bottles, which will be available at select liquor stores throughout North America.
Proximo Spirits is introducing new bottle closures for 1800 Tequila in May 2015. There will be new metalized caps on the Silver, Coconut and Reposado bottles, and a dark wood cap topping the Añejo bottle, which will deliver a sleeker, more modern look for
The decanter, named Sirena Del Deseo, (meaning Mermaid of Desire), features a “new school” style silver mermaid wrapped around a traditional bottle of 1800 Tequila.
This year the list is peppered with 100% agave brands that talk of terroir, single estates and tahona wheels. Now recognised selling points, these would have been confusion points in years gone by.
The campaign, starring Goodfellas actor Ray Liotta, is based on the premise that the premium tequila landscape is too cluttered with brands that try too hard and lack substance.
Tequila’s top brand—Jose Cuervo—continues to lose ground, but the category’s other top sellers are offsetting that soft performance with impressive growth, resulting in solid gains in Mexico, the U.S. and a host of key emerging markets.
Agavera Camichines, S.A. de C.V. , the brand owner of 1800 Tequila—along with the Michigan Liquor Control Commission (MLCC)—has announced a voluntary U.S. nationwide recall of 1800 Tequila 1.75L Silver, Reposado and Coconut packaging due to potential dama
1800 Tequila announces it has partnered with SPIN for the highly anticipated reveal of its fourth groundbreaking Essential Artists series, which selects six rising stars from the contemporary art scene to each design a limited-edition 1800 Silver Tequila
100 PROOF Blanco BLIND TASTING (episode 62) Tequila Review