Despite the obstacles 2020 brought, sales of tequila have soared. To look at exactly how the industry changed in 2020, I asked a panel of tequila experts to weigh in.
Lou does a video review of the sherry cask finished special releases from Partida.
Tequila Partida has promoted its chief operating officer to the role of CEO, with founder Gary Shansby stepping back from day-to-day responsibilties.
Tequila has changed a lot since the early days. Most producers have switched from time consuming, old-school methods to high-efficiency production. But has this trend helped or harmed the overall quality of tequila?
There’s a mystique and romance surrounding tequila that few products enjoy. The import has captivated the imagination of the American drinking public, making it the fastest growing category of spirits in the country. As aficionados grow more discerning, d
This more than doubles the salesforce representing Tequila Partida in the United States, increasing Partida coverage in the top tequila consumption markets and expanding to other markets previously unrepresented.
For plenty of folks – usually those of the frozen margarita-mixing, salt lime shot-swilling variety – it’s hard to actually like tequila, but by the time you’re done listening to Maestro Tequilero Jose Valdez talk, you kind of just wish you did.
When it comes to selling tequila these days, retailers and restaurateurs have little trouble getting product to move off the shelves and from the back bar. But the question is: which products?
J. Gary Shansby, Founder, Chairman and CEO of Tequila Partida ? the world’s top-rated tequila ? announced today the immediate promotion of Steve Lauth, Partida’s Director of Finance, to Vice President, Operations.