Very sweet caramel aromas. Carmel & maple notes. Finish fizzles out fast and leaves an alcohol burn.
I can see the appeal to consumers. It has an aroma of sweetness that follows in flavor. It dues have some cooked agave notes but the flavor fizzles out quickly with an alcohol burn.
Celebrities such as The Rock and George Clooney have helped the stratospheric rise in popularity of Tequila and other agave spirits. But canny consumers will discern whether the stars have a real passion for the spirit.