Don Julio

Jalisco (Ciénega)
Nom 1449

Recent Ratings

See how Don Julio ranks in our community.

George Nemetz
Tequila Ninja
132 ratings

Chris Ancell
Tequila Badass
413 ratings

Aroma is dominated by alcohol and a strange rubber/asphalt note (not good). There may be some orange/citrus but it is largely hidden. [With time (10 mins) the alcohol in the aroma settles down a bit and caramel is noticeable. But, the rubber/asphalt is still there.] Flavor is sweet from caramel and fruit with a bit of heat coming at the end. Also, a little of that rubbery off note shows up also. Finish is short and nothing about this tequila really lasts. For the price, definitely not worth buying. 09-21-2022

Joe Farrier
Tequila Ninja
153 ratings

Antwane Nelson
Tequila Savant
277 ratings

Rodrigo Sanchez
Tequila Badass
403 ratings

Doug Price
Tequila Savant
284 ratings

Jay Baer
Tequila Ninja
175 ratings

Antwane Nelson
Tequila Savant
277 ratings

Frankie Medina
Tequila Savant
261 ratings

What the hell were they thinking?! This crap is horrible! Notes or cardboard and hand sanitizer! Furthur añejo from NOM 1414 got it right with the orange cask aging and is damn delicious! DJ primavera is undrinkable for me.

Latest News

Keep up with what's happening with Don Julio

Long Island Lou Tequila
Feb 03, 2021

Don Julio 70 - Oh Lord... This is Horrible

Lou gets brutally real about Don Julio 70th, and the entire concept of cristalinos.

The Motley Fool
Feb 05, 2019

Tequila and Gin Drive Great Results at Diageo

Tequila net sales were up 36% in the first half of the fiscal year.
Jun 27, 2018

4 New Blanco Tequilas That You Need to Know About

We sent six blanco tequilas to 28 members of the Tequila Matchmaker Tasting Panel to rate blind. Four of them are new to the market, and two of them are tequilas that have been around for a long time.

The Spirits Business
Jun 12, 2018

Tequila boom creates more million-case brands

Diageo’s Don Julio Tequila has smashed through the million-case sales barrier for the first time, Brand Champions data has revealed.

The Times
Jan 21, 2018

Diageo emerges from the mist

There are reasons to believe that Menezes' self-help plan is beginning to bear fruit. The US business is back in growth, after adding George Clooney's Casamigos tequila and a number of other brands to its cabinet.

Jan 06, 2018

Diageo Cheers Rising Spirits Demand: More Growth in Store?

Notably, Diageo has also been striving to augment its spirit-based alcohol portfolio through acquisitions. In June 2017, the company announced the acquisition of the fastest-growing premium tequila brand, Casamigos, in a deal worth $1 billion.

Mexico News Daily
May 26, 2017

Expansion begins at Diageo’s Jalisco plant

The multinational beverage company Diageo laid the first stone for the expansion of its Atotonilco, Jalisco, plant this week, part of a US $400-million investment announced in 2015 after it bought the Don Julio tequila brand.

Jun 07, 2016

The Craft of Tequila: How Artisanal Techniques Have Lifted The Category

At a time when tequila sales are booming both in the U.S. and internationally, and a flood of new brands continue to appear at retailers’ doors, it’s difficult to assemble a price assortment that sticks to value as the most important matter.

Shanken News Daily
May 16, 2016

Patrón's Growth Continues Despite New Challengers At Tequila's Luxury End

Patrón, which pioneered the U.S. market’s thriving luxury Tequila segment, is now facing competition from a bevy of high-end entrants including Don Julio, Avión, Casamigos and others.