For years we’ve been saying “process matters”, and that each choice made during the production process will find its way into the finished product. Now we have proof.
Casa Dragones announced today that it has partnered with BDT Capital Partners which will be making an equity investment in the company to fund its next stage of growth. Following this transaction, BDT Capital Partners and affiliates will own a majority of
Tequila has changed a lot since the early days. Most producers have switched from time consuming, old-school methods to high-efficiency production. But has this trend helped or harmed the overall quality of tequila?
Casa Dragones was founded in 2009 by MTV's Robert Pittman and Maestra Tequilera Bertha González Nieves, who is the beauty, brains, and brawn behind the revolutionary company.
A new entry into the premium platinum tequila market goes for subtlety and grace. An elegant tequila with a light agave aroma — but with an outrageous price tag.
The struggle these days isn't in finding a superb, distinctive, and refined tequila – one that instantly erases any hangover memories of rotgut shots – but deciding among myriad great options.
With the upscale Tequila category firmly established by Patrón and others over the past decade, some Tequila marketers are now looking to take the spirit even further into the luxury stratosphere. Among them is Casa Dragones, which is growing strongly fro
Prominent women are behind many of the successful tequila brands available in the marketplace today.
When asked if anyone ever mixed anything with her tequila, Bertha Gonzalez Nieves responded with a straight face, “Not in front of me."