Tequila is at a crossroads with one axis consisting of powerful commercial or celebrity forces and smaller-scale producers on the other.
Supermodel and Keeping Up With the Kardashians star Kendall Jenner has gained B Corp status for her 818 Tequila brand for its social and environmental performance.
There are fears that recent months of extremely dry conditions in Mexico could significantly reduce agave crop production, resulting in a major mezcal shortage.
Though it may be controversial, 818 Tequila is undoubtedly one of the most popular agave spirits on the market right now. Now that you know the basics, here are nine more things you should know about the supermodel-approved premium tequila brand.
Kendall Jenner, Michael Jordan, the Rock. How American celebrities are changing Mexico’s tequila industry.
Lou gives his honest opinion of the latest celeb tequila.
Stars are following in the footsteps of George Clooney's hit with Casamigos, and the spirit may not be better for it.
If you are an outsider making tequila, the least you can do is gain understanding and respect for the culture, and the people who work hard to make the product.
Celebrity brands are pillaging Mexico's agave to make subpar products — she's just the most visible one.