For years we’ve been saying “process matters”, and that each choice made during the production process will find its way into the finished product. Now we have proof.
Back in July we reported on Diageo's intention to gain back its leading position, with regard to profit, in the tequila category. Larry Schwartz, president of Diageo North America, made mention of perhaps purchasing other brands to achieve this goal, and
A week or so ago I attended the San Francisco launch event for Don Roberto tequila, hosted by Junior Merino at Cantina. Don Roberto is made by the Orendain family in the lowlands of Jalisco, Mexico in the town of Tequila, at the La Purisima distillery.