LALO tequila, named after co-founder and maestro tequilero Eduardo "Lalo" González, the grandson of Don Julio González, launched last year in the U.S. after several years of development.
Celebrities such as The Rock and George Clooney have helped the stratospheric rise in popularity of Tequila and other agave spirits. But canny consumers will discern whether the stars have a real passion for the spirit.
Stars are following in the footsteps of George Clooney's hit with Casamigos, and the spirit may not be better for it.
Here's the reason for the añejo and extra añejo shortage that you probably didn't know was coming.
Tequila's success has created an enormous strain, imperiling the health and viability of the blue Weber agave on which tequila depends, as well as the farmers who grow it.
Drinks International caught up with Becky Davies, head of commercial at Ten Locks, to learn more about the firm's plans to kickstart a defining era for tequila in the UK.
“If there isn’t enough room, we build a bigger table. There’s always room. The world’s abundant. We’ll just make more room.” - Dia Simms
You know most of the names, yet you probably haven't heard of Ken Austin. Think of him as sort of a celebrity spirits whisperer.
Teofimo Lopez, Larry Holmes, Ray “Boom Boom” Mancini and Maureen Shea Carranza join One With Life Organic Tequila.