Tequila Brand Marketing Programs

The Tequila Matchmaker app has a rapidly growing community of tequila fans, aficionados, and bartenders. With over 22,000 users to date, we have a unique set of promotional offerings for tequila brands.

Our Clients

Although we work with tequila brands both large and small, one thing they all seem to have in common is a vision that puts quality first. We've been honored to provide our services to some of the most distinguished brands in the tequila industry, including:

  • Patrón Spirits
  • Tequila Fortaleza
  • Herradura (Brown-Forman)
  • Tequila ArteNOM
  • Tequila Don Pilar
  • Tequila Gran Dovejo

To receive notifications about promotional and marketing opportunities as they become available, tequila brand owners and representatives can subscribe to our exclusive email alert list for brands only.

Enhanced App Listings (free)

At the heart of the Tequila Matchmaker app is an algorithm that provides tequila purchasing suggestions to users, based on their preferences. Brands that supply complete information about their production processes receive more recommendations than those who don’t. We will add this information, as well as a direct email contact, images of your bottles, and locations where people can find your product, to our database free of charge.

The more information you can supply, the better your listing will perform within the app, and the more attention you will receive. For example, you can associate any specific production details that will make your product stand out, such as where your agave is grown, how it was cooked, what extraction method was used, and what type of stills were used. We will happily add this information for you free of charge.

Take a look at the sample image (right) to see what a full and complete brand listing looks like.

Contact us with as many details as possible!

Tequila Brand Awareness Programs

Get your tequila placed in our unique blind tasting program, where we present your tequila to our panel of tequila tasters for fair and impartial reviews, using the Tequila Matchmaker app.

(Private blind tasting programs are also available. When a blind tasting is private, the results are not released to the public. See "Private Tequila Focus Groups and Consulting" below.)

Our tasting panel currently consists of 54 dedicated, educated consumers who use our app on a regular basis. They are selected for consistency of scores and fairness in rating all types of tequilas. These tequila drinkers represent your target market: regular people who buy premium tequilas.

The blind tasting program is unique because our technology is able to identify and examine trends and expose preferences. Furthermore, because the ratings are blind, panel members can evaluate each tequila on its own merits, free of brand bias. This creates a level playing field for brands of all sizes.

This is an opportunity for your tequila to be recognized by a third party as a quality product, worthy of attention.

The text and video-based content we create from these events is high caliber, and very credible. This content is produced by us, and distributed via our website and social media channels, providing various promotional opportunities that can supplement your existing marketing plans.

Examples include:

We conduct one blind tasting each month. If you are interested in participating, please contact us for further details on our content calendar, including upcoming blind tasting themes, and cost of inclusion.

Sales Staff Training

Can your brand reps identify your tequila in a blind taste test? Can they articulate the aroma, flavor and finish of your product in a credible way? Are they able to explain the differences between your product and those of your competitors?

Sales staff training sessions that use our blind taste test technology can teach your staff in a new, interactive way, fueling them with greater knowledge and passion.

More than just a standard educational presentation, our technology makes it possible to test your staff members, and see the results. This is a helpful tool to use when you're looking to put credible people on the front lines of your sales and marketing operation.

Staff training is usually done in person, at a location of your choosing.

Contact us for rates and availability.

Private Tequila Focus Groups and Consulting

If you’re looking for the truth, here’s where you can find it. By using our tasting panel (or by supplying your own list of tasters), we can conduct a blind tasting tailored to your needs. This can include an analysis of your competition, or help you refine your product’s flavor profile.

Let’s be honest: If you are starting a new brand, chances are you’re living in a bubble. People are telling you what you want to hear, and this may not translate to success in the real world. By making use of our technology to run blind tasting focus groups, you will know where your product stands in the market, allowing you to make important tweaks before it’s too late. This is a very smart use of resources.

The cost of a focus group is nothing compared to the cost of putting an unpopular tequila into the marketplace.

Whatever questions you have about your product, our technology and staff is here to help.

Contact us for information about our consulting rates, and focus group pricing (based on sample size.)

In-depth Tequila Brand Content (Videos & Companion Stories and Social Media Content Production)

In this age of social media, content is king. In addition, there is an expectation for brands to be “transparent” by showing behind-the-scenes tours of a brand’s production process, and the people who make the product. As a response to this, we offer video production services in our own voice, shot on location in your distillery.

In addition, we can create an archive of images suited perfectly for use on social media (Facebook, Twitter, Instagram, Pinterest).

Example (content created in our voice):
  -   The El Pandillo Tequila Distillery: Where Innovation Meets Tradition, and Everybody Wins

Example (content created for a brand’s website and Facebook page):
  -   Tequila Fortaleza: Our Process. We Don’t Take Shortcuts

For more information about our content production process, including rates and availability, contact us.

Advanced Website Tools

Several parts of the Tequila Matchmaker app can be integrated into your own website. It’s possible to connect to our searchable NOM database, and our Bar/Restaurant/Retail Store Locator for use in your website by directly accessing our API. This provides advanced mobile-friendly, location-based technology to your website, and ensures that visitors are always getting the most recent data.

Example (Live data from our API):
  -   "Know Your NOM": Patrón Integrates NOM Database Into Their Website Using Tequila Matchmaker Tools

For more information about rates for API access, contact us.

Our "Brands-Only" Newsletter

Add your name to our private tequila brand email list and we will keep you updated on upcoming marketing opportunities with Tequila Matchmaker and TasteTequila.com.

Sign up using the form below.