The multinational beverage company Diageo laid the first stone for the expansion of its Atotonilco, Jalisco, plant this week, part of a US $400-million investment announced in 2015 after it bought the Don Julio tequila brand.
At a time when tequila sales are booming both in the U.S. and internationally, and a flood of new brands continue to appear at retailers’ doors, it’s difficult to assemble a price assortment that sticks to value as the most important matter.
Patrón, which pioneered the U.S. market’s thriving luxury Tequila segment, is now facing competition from a bevy of high-end entrants including Don Julio, Avión, Casamigos and others.
Don Julio Gonzalez began his passionate pursuit to create the world’s original luxury tequila in 1942. Now, three years after his passing, the brand that Gonzalez founded is commemorating his determination and passion by releasing “The Legend of Don Julio
The luxury Tequila category, whose impressive success has been driven in recent years by brands like Patrón, Don Julio and Avión, has seen an influx of surging new entrants that are propelling the segment to even stronger growth in 2015. Casamigos, DeLeón
Tequila, perhaps more than any other spirits category, has undergone a dramatic transition within the U.S. market over the past two decades.
Americans are drinking more expensive booze, in particular tequila and whiskey, the boss of spirits maker Diageo told CNBC, after the company reported full-year earnings on Thursday.
For Enrique de Colsa, master distiller of Don Julio tequila in Jalisco, Mexico, charcoal filtration became a seven-year science experiment that produced Don Julio 70 Crystal Anejo, a nod to the brand's 70th anniversary and homage to its founder, Don Julio
Just days after completing its acquisition of Don Julio Tequila, Diageo has pledged to invest US$400 million to expand production facilities and agave farming capacity in Mexico.