Bacardi Ltd.'s takeover of Patron tells us two things: 1) the market for premium alcoholic beverages is hot, and 2) so much so, that one of their publicly traded peers, Brown-Forman, may be overheating.
In the face of yet another agave shortage, one that has lasted for several years, Tequila has, against all odds, remained resilient. Sustainability of the category’s key agricultural product has long been a recurring problem for the industry.
Despite the global popularity of its namesake beverage, Tequila has been overlooked as a tourist destination—until now.
The fifth edition in Tequila Herradura’s small-batch tequila series is a reminder of one of the brand’s most successful innovations, the first Colección de la Casa, Reserva 2012 – Port Cask Finished Reposado.
Sharing a bottle of Casa Noble Single Barrel Extra Añejo Tequila with friends, author David Lida considers the effects of age—both his and the spirit’s—on the experience.
When it comes to fine sippers to savor, spirits aficionados have long reached for premium whiskeys or Cognacs. But it may be time to add a new category to the sipping canon: tequila.
From artisanal new-crop distilleries to established, world-famous brands, master tequila distillers have begun barrel-aging the blue agave–based spirit for years, allowing the wood to layer rich notes of vanilla and caramel atop agave’s natural spice. But
Commercially available aged tequilas are a fairly modern invention, with the first reposado not launched until 1974, although a number of tequila houses kept aged barrels at home for their own usage. But in every case, aging decisions start with barrel se
Tequila Herradura Ultra is thrilled to announce a new global creative campaign, "Sound of Smoothness." Featuring mesmerizing visuals paired with upbeat audio, the campaign literally illustrates Ultra's smooth quality.