Patrón Spirits has extended its portfolio of barrel-aged tequilas with Patrón x Guillermo del Toro and Patrón en Lalique: Serie 2 at the upcoming TFWA World Exhibition.
Tequila Patrón, the world’s largest selling super-premium tequila brand, took the world by storm with an absurdly expensive, 100% agave tequila in the 90's when gold, “mixto” tequila was king.
When it comes to fine sippers to savor, spirits aficionados have long reached for premium whiskeys or Cognacs. But it may be time to add a new category to the sipping canon: tequila.
From artisanal new-crop distilleries to established, world-famous brands, master tequila distillers have begun barrel-aging the blue agave–based spirit for years, allowing the wood to layer rich notes of vanilla and caramel atop agave’s natural spice. But
Commercially available aged tequilas are a fairly modern invention, with the first reposado not launched until 1974, although a number of tequila houses kept aged barrels at home for their own usage. But in every case, aging decisions start with barrel se
At a time when tequila sales are booming both in the U.S. and internationally, and a flood of new brands continue to appear at retailers’ doors, it’s difficult to assemble a price assortment that sticks to value as the most important matter.
Fifteen years ago, Patrón only sold about 100,000 cases in the US; in 2015, that figure had risen to well over 2m. Over that decade and a half, the brand has pretty much single-handedly built the luxury Tequila segment in a category previously better know
Patrón, which pioneered the U.S. market’s thriving luxury Tequila segment, is now facing competition from a bevy of high-end entrants including Don Julio, Avión, Casamigos and others.
A number of Tequila suppliers are lobbying the Mexican government to change the way alcohol in the country is taxed, urging the introduction of levies based on alcohol content rather than price.