How to find the best high-end tequilas in a crowded category.
Bacardi Ltd.'s takeover of Patron tells us two things: 1) the market for premium alcoholic beverages is hot, and 2) so much so, that one of their publicly traded peers, Brown-Forman, may be overheating.
In the face of yet another agave shortage, one that has lasted for several years, Tequila has, against all odds, remained resilient. Sustainability of the category’s key agricultural product has long been a recurring problem for the industry.
Bacardi Limited will acquire the maker of Patron in a deal valued at $5.1 billion, the spirits company announced Monday.
Tequila remains ascendant in the U.S., with 100%-agave expressions still leading the way. Market leader Jose Cuervo appears to have taken a small step back last year, slipping 1.5%, but Patrón (+8%) and Sauza (+12%) were up significantly.
Patrón Spirits has extended its portfolio of barrel-aged tequilas with Patrón x Guillermo del Toro and Patrón en Lalique: Serie 2 at the upcoming TFWA World Exhibition.
Tequila Patrón, the world’s largest selling super-premium tequila brand, took the world by storm with an absurdly expensive, 100% agave tequila in the 90's when gold, “mixto” tequila was king.
Roca Patron Añejo has a permanent spot on our home bar because, although it is aged in used bourbon barrels, it still retains plenty of baked agave aromas and flavors.
When it comes to fine sippers to savor, spirits aficionados have long reached for premium whiskeys or Cognacs. But it may be time to add a new category to the sipping canon: tequila.