Bacardi-owned Tequila brand Patrón has expanded its Citrónge range of liqueurs with the launch of a pineapple-flavoured expression.
In this list we’ve included a few of the cheaper, more readily available tequilas to help set you on your way, along with a few more expensive treats for the experienced agave drinker.
The truth behind “the coming tequila shortage”, and the real risks the industry faces.
Diageo’s Don Julio Tequila has smashed through the million-case sales barrier for the first time, Brand Champions data has revealed.
How to find the best high-end tequilas in a crowded category.
Bacardi Ltd.'s takeover of Patron tells us two things: 1) the market for premium alcoholic beverages is hot, and 2) so much so, that one of their publicly traded peers, Brown-Forman, may be overheating.
Bacardi Limited will acquire the maker of Patron in a deal valued at $5.1 billion, the spirits company announced Monday.
In the face of yet another agave shortage, one that has lasted for several years, Tequila has, against all odds, remained resilient. Sustainability of the category’s key agricultural product has long been a recurring problem for the industry.
Tequila remains ascendant in the U.S., with 100%-agave expressions still leading the way. Market leader Jose Cuervo appears to have taken a small step back last year, slipping 1.5%, but Patrón (+8%) and Sauza (+12%) were up significantly.