Drinks giant Diageo has completed its US$1 billion acquisition of Tequila brand Casamigos, which was founded just four years ago by Hollywood heartthrob George Clooney and Rande Gerber.
Diageo says it will initially pay $700 million for George Clooney's Casamigos tequila company. The transaction is expected to close during the second half of 2017.
Commercially available aged tequilas are a fairly modern invention, with the first reposado not launched until 1974, although a number of tequila houses kept aged barrels at home for their own usage. But in every case, aging decisions start with barrel se
At a time when tequila sales are booming both in the U.S. and internationally, and a flood of new brands continue to appear at retailers’ doors, it’s difficult to assemble a price assortment that sticks to value as the most important matter.
Patrón, which pioneered the U.S. market’s thriving luxury Tequila segment, is now facing competition from a bevy of high-end entrants including Don Julio, Avión, Casamigos and others.
What do Casamigos, Avión, and Clase Azul tequilas all have in common? All are made in the same distillery, located in a town called Jesús María in the Los Altos region of Jalisco, Mexico.
The luxury Tequila category, whose impressive success has been driven in recent years by brands like Patrón, Don Julio and Avión, has seen an influx of surging new entrants that are propelling the segment to even stronger growth in 2015. Casamigos, DeLeón
Luxury tequila in particular, which includes some of the fastest-growing brands in the American high-end spirits industry, is rising in the face of other categories, according to the DISCUS report, again signifying consumers' changing preferences for the
Sidney Frank Importing Company has rejected “rumours” that its long standing CEO Lee Einsidler is leaving the firm to lead a new importing business for Casamigos Tequila.