Diageo’s Don Julio Tequila has smashed through the million-case sales barrier for the first time, Brand Champions data has revealed.
Despite the global popularity of its namesake beverage, Tequila has been overlooked as a tourist destination—until now.
Tequila remains ascendant in the U.S., with 100%-agave expressions still leading the way. Market leader Jose Cuervo appears to have taken a small step back last year, slipping 1.5%, but Patrón (+8%) and Sauza (+12%) were up significantly.
Mexico's Jose Cuervo , the world's biggest tequila maker, reported a 48.5 percent slump in profit in the fourth quarter of 2016 compared to the year earlier period, the company said.
Tequila maker José Cuervo went public yesterday, raising 18.363 billion pesos, about US $910 million, exceeding expectations by at least 3 billion pesos. - See more at: http://mexiconewsdaily.com/news/cuervo-goes-public-raises-18-billion-pesos/#sthash.BPz
Jose Cuervo, the world's biggest tequila producer, is planning a Feb. 8 pricing for its delayed initial public offering (IPO) in a bid to raise up to $1 billion, two sources familiar with the matter said on Monday.
Mexico's Jose Cuervo, the world's largest tequila producer, on Tuesday announced its long-awaited initial public offering, which could raise up to $1 billion, another sign of a wider revival in Latin American stock flotations.
Jose Cuervo, the world’s biggest tequila producer, is seeking to raise as much as $1 billion in an initial public offering planned for the third quarter of this year, according to people with knowledge of the matter.
Following several challenging years, Jose Cuervo—the U.S. market’s leading Tequila brand—is solidly rebounding in the U.S. After consecutive years of decline from 2007-2013, Cuervo returned to growth in 2014, and last year advanced by 3% to 3.5 million ca