Astral Tequila announced today that it will introduce 'smart' bottles of its award-winning spirit to engage with consumers in-store and deliver customized digital experiences with the tap of a smartphone.
Stoli Group has added new super-premium tequila brand Cenote to its spirits portfolio.
Debuted on Mexican Independence Day, the product is 100% blue agave tequila that has been aged and filtered to produce an ‘exceptionally smooth and crystal clear añejo’.
Volcan De Mi Tierra, a new super-premium tequila brand from LVMH, the French luxury goods partnership, by creating the mineral-rich soil that surrounds the volcano.
Drinks giant Diageo has completed its US$1 billion acquisition of Tequila brand Casamigos, which was founded just four years ago by Hollywood heartthrob George Clooney and Rande Gerber.
Patrón Spirits has extended its portfolio of barrel-aged tequilas with Patrón x Guillermo del Toro and Patrón en Lalique: Serie 2 at the upcoming TFWA World Exhibition.
Tequila Patrón, the world’s largest selling super-premium tequila brand, took the world by storm with an absurdly expensive, 100% agave tequila in the 90's when gold, “mixto” tequila was king.
A tequila co-founded by top DJ Paul Oakenfold is being launched by its owners in the UK after its success in the USA.
Diageo says it will initially pay $700 million for George Clooney's Casamigos tequila company. The transaction is expected to close during the second half of 2017.