Stoli Group has added new super-premium tequila brand Cenote to its spirits portfolio.
Debuted on Mexican Independence Day, the product is 100% blue agave tequila that has been aged and filtered to produce an ‘exceptionally smooth and crystal clear añejo’.
Volcan De Mi Tierra, a new super-premium tequila brand from LVMH, the French luxury goods partnership, by creating the mineral-rich soil that surrounds the volcano.
Drinks giant Diageo has completed its US$1 billion acquisition of Tequila brand Casamigos, which was founded just four years ago by Hollywood heartthrob George Clooney and Rande Gerber.
Patrón Spirits has extended its portfolio of barrel-aged tequilas with Patrón x Guillermo del Toro and Patrón en Lalique: Serie 2 at the upcoming TFWA World Exhibition.
Tequila Patrón, the world’s largest selling super-premium tequila brand, took the world by storm with an absurdly expensive, 100% agave tequila in the 90's when gold, “mixto” tequila was king.
A tequila co-founded by top DJ Paul Oakenfold is being launched by its owners in the UK after its success in the USA.
Diageo says it will initially pay $700 million for George Clooney's Casamigos tequila company. The transaction is expected to close during the second half of 2017.
The multinational beverage company Diageo laid the first stone for the expansion of its Atotonilco, Jalisco, plant this week, part of a US $400-million investment announced in 2015 after it bought the Don Julio tequila brand.